Step through the doors of 1021 W Lake St in downtown Chicago and you’ll find yourself in a space that pumps out cool vibes with walls lined with sneakers and a knowledgeable staff to help.  Self Conscious is the newest addition to our line of stockists.

This is Ben, he’s one of the guys who keeps watch over the store and is one of the most down to earth cats you’ll ever meet.  After a quick tour around the store we ended up by a little fridge.

Inside were rows of ice cold aluminum bottles, each filled with a sweet citric elixer waiting to quench the thirst of its next patron.  The new Sprite Green has half the calories of its original, and is able to retain their flavor with all natural sweeteners.  If you’re wondering why you haven’t seen them yet, its because they’re not scheduled to hit the shelves until 2010.  If you stop by the shop, you might get lucky like me and get a chance to taste it yourself.  There’s nothing that can beat a cool refreshing drink during the apex of a sweltering summer day.