On the way to the private event hosted by St. Alfred x Gatorade as continuation of the “Then. Now. Forever.” campaign, we noticed a large crowd gathered around State and 18th St. at Margaret Hie Ding Lin Park.

Initially I thought everyone was spectating an intense pick up game of basketball but as we got closer to take a better look we saw this sign. Turns out this was Gatorade’s top secret film location for their new commercial.

Instead of going the traditional route of sports action shots for their commercial, Gatorade created a humongous pop art image of Michael Jordan solely out of Gatorade bottles. 19,200 to be exact. Who’s thirsty?

After observing the commercial production for a half hour or so, our nose and ears led us across the street to the food and music. Chilled Gatorade in champagne glasses, classy.

Biz Markie was on the tables steady pumping out good music for the attendees. I was secretly wishing for a live performance of “Just a Friend”. It didn’t happen.

As if free food and good music wasn’t enough, they were also giving out free t-shirts at the event. Hand screened on site courtesy of Mr. Tastees. Thanks again Bogdan.

This is Shunte McMillian aka DJ Reality. He won the ticket raffle to attend Michael Jordan’s Basketball Hall of Fame induction on September 11, 2009. Good thing the flight’s going to Springfield, MA and not New York. What?

Oohhhh. Look at the pretty lights. Reminds me of the ol’ school Lite-Brite.